Running a successful local business requires dedication, passion and hard work. Hard work often means finding new and creative ways to promote your brand. After all, marketing always has been and always will be the key to keeping a business in operation. While there are numerous mediums to explore, video marketing is arguably the most [...]
I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. Some tools out there are foundational -- things like email marketing, [...]
Have you ever purchased something because a well-known person you admire used the product or service? I’m definitely guilty of this — in fact, I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market [...]
Have you ever searched for restaurants in your area and got annoyed that your own restaurant isn’t showing up. It could be because your restaurant doesn’t have enough citations. If you’re looking to improve your restaurant’s local SEO authority with more and better quality citations, you’ve come to the right place. What Are Restaurant Citations? [...]
Over the past ten years at Convince & Convert, we’ve continued to refine our social media strategy. Here’s one of our latest iterations that we use as a jumping-off point for our social media consulting clients. Social Media Strategy in 7 Simple Steps (summary) One of the major theses we employ in our social media [...]
