It’s our duty to learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Reach the right audience, at the right time, on the right platform through a paid media marketing strategy.

Project Brief

Define client information & business goals along with all required information to properly complete discovery process

Paid Media Audit

Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics

Keyword Research

Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media audit

Competitive Analysis

Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk

Selection Of The Proper Keywords

The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.

Landing Page Creation and Optimization

Each landing page should be tailored to your unique products or services, and optimized for the keywords you’re targeting in your paid media efforts. With each ad campaign that you drive visitors to your site with, each landing page should be relevant to the content in that campaign.

Ongoing Analysis

Whether you’re running a paid search campaign, or a social media advertising campaign, it’s essential that the proper reporting is completed. This way, we can identify what works best for driving conversions and reaching your goals, and optimize your campaigns based on those findings on a regular basis.

Monthly link building and content outreach takes place in order to augment ranking growth

Our Paid Media Results

Our pay-per click marketing strategies are designed for our clients to experience an increase in qualified traffic while also seeing higher conversions and conversion rates.

Let’s Work Together

Preparing a web project raises dozens of questions and hurdles for any business. Let the team at Web Welder help get your project off the ground and start producing results!