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On-Page Search Engine Optimization (SEO)

On Page Seo

Definition of On-Page Search Engine Optimization

On-page SEO (additionally called on-site SEO) basically, is all the things you do on your websites which affects Search Engine Optimization. Each page on your website is distinctive and you must optimize each and every page on your site. The practice refers to specific webpages, as well as the entire website.  Relatively, off-page Search Engine Optimization (SEO) are the things you do offsite of a website in order to impact SEO. It is vital to understand their differences.

What is vital about On-Page SEO?

On-page SEO is vital as it assists the search engines like Google or Bing to see all about your site’s content. The search engines want to see if your content is relevant to certain keywords.  They wish to understand a website based on the perspective of what folks are looking for online. This process is for showing the search engines what they are going to see when they crawl, index or rank websites. It also shows the search engines how your site ought to appear via SERPs.

Fundamentals of On-page SEO Components

To comprehend how something operates, you must learn the basics of how it works. On-page SEO isn’t complicated. There’s precise elements the search engines use for ranking a website which effect on-page SEO. When you have mastered those features, it’s simple to optimize a webpage on your sites.

Three major on-page SEO components:

ON Page Component
  1. Website Content
  2. HTML
  3. Website Design

Content Components

  • Research on keywords
  • Focus of a search
  • Content of website text
  • Content of media

The elements that rank for content regarding on-page SEO consist of the components of the content and copy on the site. You must focus on the page content’s quality.

Page Content value has two key implications to consider.

  1. The way it affects a user’s experience, i.e. was it liked, did they get entertainment, knowledge or information from it?
  2. The way the user’s experience gets conveyed to Google, i.e. how long they stayed on a webpage, how long was the dwell time, what kind of backlinks, and what kind of bounce rate.

The emphasis is on a user’s experience.

Research on Keywords

Research on Keywords

Researching keywords is the procedure of examining words and phrases folks are looking for. Those are known as keywords.

Research on keywords lets you find out:

  • Keywords folks are looking for
  • Frequency those keywords are looked for
  • The way they are looking for the keywords.

The correct keywords cause your site to rank highly in SERPs, thus placing you in a good place to rake in organic traffic.

  • Associated Reading: See the total content here.

Intent of the Search

The intent of a search or a user’s aim, is a searcher’s major goal when typing a query into a search engine.

Searcher’s Intent: Thing they are searching for

Searcher’s Query: Word or phrase put into the search engine

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Search queries folks put into a search engine do not always match what they really are trying to find.

Common place kinds of Search Intent consist of:

  • Informational – Info on a subject
  • Commercial – Purchasing an item or service
  • Navigational – Need to know how to get to a place

Searcher’s Intent is vital when it comes to SEO since it’s used to rank websites. It is the main, idealistic objective all the search engines look for, particularly with Google.

Google has a smart algorithm, which carefully scrutinizes user’s actions on various search queries. Then it notes the ranked sites the users click onto, and these sites get rewarded.

Content of Your Site’s Text

If you have the correct keywords, along with the right user intent, now you can start writing your text content.

It’s not hard to write up website content. It’s merely doing so in a precise way. You’ll need to write content that’s scannable.

According to Forbes magazine, scannable content must be short and sweet, as well as come to the point of the topic. This means having short paragraphs with short sentences, as well as putting in bold text when needed, along with highlighted key points.

This type of content heightens the readability of your text. You must write it at the appropriate reading level so all your readers will understand it. No site is going to get rewarded if its content is written in a scholarly fashion.

Key points to obey:

  • Include keywords naturally, don’t stuff in lots of them
  • Use the keywords within the first a hundred words
  • Sentences should be less than twenty words
  • Paragraphs must be at most three or four lines
  • Subheads should be used in order to break up or structure the post
  • Keywords must be put into one or more of the subheads using H2 or H3 format
  • Bullets should be used to bread down the intricate information points

Content Media

Content Media

Fantastic content isn’t perfect if there’s no visual type of media on your site.

Media content is your site’s visual aspects, i.e. photos, graphics, videos, or other forms of visuals. It’s vital to have visual content as it enhances your other content immensely. If you include visual aspects, statistics show you’ll receive 94 percent more visitors to your site over sites with no visual aspects.

People process images sixty thousand times quicker than they do text. Remember the saying that a picture is worth 1000 words? It’s totally true.

Sprinkle some visuals into your text to enhance the readability and it also breaks up the boring grey text columns.

Examples of visual content that may be used are:

  • Pictures or graphics
  • Videos
  • JPEGs
  • Infographics
  • Any kind of content that’s interactive

HTML Components

  • The Page Titles
  • Meta Descriptions
  • Image Alt-Text
  • Image Titles
  • Image Filenames
  • Geotags
  • Structured Data
  • Density of your Keywords
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HTML Markup correlates to the components of the site’s source code. It’s one of the fundamental coding languages used online.

HTML appears as the following:

HTML Appears

Prior to CMS platforms such as WordPress or Squarespace which simplified web designing, coders had to do the job.

Besides webpage or website design, HTML additionally informs the search engine what the content is all about. That’s vital, as Google and other search engines utilize the data when they rank a webpage based on what kind of things folks are searching for online.

You can see any page’s HTML by merely clicking onto the site and clicking onto “view page source.”


(Example shows the Google Chrome browser)

Two HTML focus points important in regards to on-page SEO.

  1. Placement of keywords, as well as the headings, and the image alt-text/filenames
  2. SERP Representation: The meta description, as well as the geo-tags or the schema markup and features of SERP

There’s no reason to be more complex than that

Page Title (Title Tags)

Page titles are the top place for putting in your keywords. This informs both Google and visitors what your webpage’s topic is

Example of a page title in SERPs.

Meta titles

Additionally you can see this in a web browser.


is in a web browser.

HTML source code in a page title looks this way.

That’s also the reason a page title is also called a title tag.

Meta Descriptions

Meta descriptions are the page’s blurb in SERPs. An example is:

Meta Description

It doesn’t impact search engine optimization directly, nor is it used to rank sites. If you place keywords here, it won’t directly impact Google like it could somewhere else. However, it will affect your click through rate.

Meta description are used to attract and motivate visitors to come to your site.

The better the meta description, the better your click through rate will be, as it sends additional traffic to the website and that earns website owners additional backlinks, as well as other things like your domain authority will rise. Therefore, it does indirectly influence search engine optimization, that’s why you must consider using them.

Optimization of Images

IMage Optimization

Images may also utilize HTML optimization to manipulate on-page search engine optimization. Google sees the code instead of the image. It may look like it’s the same to regular viewers, but not to search engines that only see HTML.

You ,au see HTML source code on all images just by right-clicking onto it and choosing,  “Inspect.”

HTML code ought to appear and is shown with blue.


                                                                                               Image Credit: backlinko

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Three items have to be considered regarding on page SEO for images:

  1. The Image Alt-Text
  2. The Image Title
  3. The Image Filename

                                                                                                Image Credit: backlinko

Image Alt-Text


An image alt-text may additionally be called an alt attribute, or an alt description. It’s used to show a search engine all about the image. Plus it assists people who can’t see an image or their bandwidth is too low to see it well.

An alt-text is basically a form of long-tail keyword used in images.

That’s vital as folks will be able to find your site via the images. People who search for images often click onto the site where the image was. I discovered Serp Co via looking at images.


                                                                                                Image Credit: serp.co

A great alt-text could additionally cause the image to appear in more search engine queries or terms.


That produces additional ways to get to a website.

Image Titles

Image title attributes are utilized to deliver added data. It doesn’t influence SEO, hence it’s not as vital as either alt-text or the filename.

It’s the small pop-up which may show up once the cursor is clicked onto the image.

Image Filenames

Image filenames are a unique name provided to images. It’s utilized by the search engines for ranking and indexing images. As the alt-text is crucial as people looking for images are a path to a website.

Geotags (For Locally Connected Queries)

Geotags are where a geographical location is attributed to a particular webpage and/or the content on it. That content may include, for instance, images and videos.

When a video or mage uses a geotag it provides the search engine a bit of precise data. It lets you show up on SERPs when someone does a search that has a location. For instance, searching for a pet store in Manhattan.

When  content or webpages have a geotag, you give a search engine additional info. The more data you give, the better it is.

It’s an efficient SEO tactic for a locally related search query.

Structured Data


Structured Data is added HTML tags to allow crawls, indexes, and ranks to be done easier. It enhances how a search engine reads a webpage, so you get improved representation in SERPs.

Using structured data may assist in getting your website’s content to appear as a feature of SERP.

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