In a world where social media is king, it’s more important than ever for businesses to have a strong presence on platforms like Instagram. With over 1 billion active monthly users, Instagram offers a huge opportunity for businesses to connect with potential customers. Of course, simply having an Instagram account is not enough. To be successful on the platform, businesses need to have a clear strategy for growing their audience and engagement.
Engagement on Instagram can be defined as the number of interactions (likes, comments, shares, views) that a post receives from users. A high level of engagement indicates that users are interested in the content and are interacting with it. This, in turn, can lead to more followers, website clicks, and sales.
Let’s take a look at five ways social media marketing teams can boost their company’s Instagram engagement.
Use Instagram Stories
One of the best ways to increase engagement on Instagram is to use Stories. With over 500 million daily active users, Stories is one of the most popular features on the platform. And it’s not hard to see why: Stories is a fun and easy way to share your day-to-day life with your followers.
But what many businesses don’t realize is that Stories can also be a powerful marketing tool. Here are a few ways you can use Stories to boost your engagement:
- Share behind-the-scenes content – Your followers want to see the human side of your business. Share behind-the-scenes content, like photos and videos of your team at work or out and about.
- Run a contest – Use Stories to announce and run a contest. Contests are a great way to increase engagement and get your followers talking about your brand.
- Showcase user-generated content – User-generated content is one of the most powerful forms of social proof. Use Stories to showcase photos and videos that your fans have shared with you.
Use Location Tags
Tagging your location is a great way to increase the reach of your posts and get new followers. When you tag your location, your post will appear in the “Explore” section for that location. What this does is give your post exposure to people who are searching for that location.
For example, if you’re a restaurant in New York City, you would want to use the location tag for NYC. This way, when people search for NYC in the “Explore” section, your post will appear, helping you build authority and get new followers.
Be Strategic with Hashtags
Hashtags are a great way to increase the reach of your posts and get new eyes on your content. They are no longer just a way to categorize content; they are now an essential part of any good marketing strategy.
Here are a few tips for using hashtags:
- Do your research – Take some time to research popular hashtags in your industry. You want to use hashtags that will reach your target audience.
- Use a mix of popular and niche hashtags – Using a mix of popular and niche hashtags will help you reach a wider audience. Popular hashtags will get you more views, while niche hashtags will help you connect with your target audience.
- Don’t go overboard – Using too many hashtags can make your posts look spammy. Stick to using a few relevant hashtags per post.
Collaborate with Influencers
In a world where online reviews hold a lot of weight, endorsements from trusted influencers can be extremely valuable. What does that mean for you?
Instagram influencers can amp up your Instagram game and help you reach a new audience. When you collaborate with an influencer, they will share your content with their followers. This can help you reach new potential customers and promote your brand on a larger scale.
Try to find influencers who have a similar target audience as you. This way, you can be sure that the people who see your content are interested in what you have to say. Reach out to potential collaborators and pitch them your ideas. If they’re interested, work with them to create content that is both on-brand and engaging.
Don’t Forgets Calls to Action
Some social media marketers make the mistake of thinking that their job is done once they’ve posted a piece of content. But your job is only half-done. The other half is to get your audience to take action.
This is where calls to action come in. A call to action (CTA) is a statement that encourages your audience to take a specific action. For example, a call to action could be “like this post if you agree,” “comment below with your thoughts,” or “tag a friend who would love this.”
You might think these kinds of statements are too hokey and sales-y, and they can be, if they’re not done right. But when used judiciously, calls to action can be a great way to get customers off their chairs and interacting with your company!
The rate at which users click on your CTA—-called a “clickthrough rate“—will give you an idea of how effective it is. If you’re not seeing the results you want, don’t be afraid to experiment with different CTAs until you find one that works.
Making your mark on Instagram takes time, effort, and strategy. But if you’re willing to put in the work, you’ll be rewarded with increased engagement, reach, and sales. By following the tips in this article and tailoring them to your specific business, you’ll be well on your way to Instagram success.