It is our duty to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations.
Try to gather as much relevant information about your audience as you can from your email signup form. Some examples of information you might want to ask for include title, company, and location. Only ask for information that you will actually use to segment your email campaigns, as asking for too much information can decrease your rate of email signup.
Web Welder is the top Email Marketing Agency in the USA providing email marketing services to the businesses worldwide.