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“How much money do I want to make?.” That is the question that many business owners ask themselves when they are deciding what to do with their website.
If the answer is “a lot,” then you know that you should be focusing on conversion rate optimization strategies.
Convincing visitors to perform your desired actions has always been a priority for most business owners. At the end of the day, marketing strategies for building brand awareness, generating leads, and increasing traffic will lead to increased conversation rates.
That is why conversion rate optimization should be one of your top priorities as a business owner or marketer.
Many businesses spend time trying to increase traffic to their website and fail to improve the conversion rate once they get there. This is a huge mistake.
In this blog post, we will discuss handy ways to help you increase your conversion rates so that you can generate more revenue for your business.
Tip #1— Create Professional-Looking Landing Pages
Landing pages are places where the conversion happens. Therefore, they should be designed in such a way that they immediately tell visitors what you do and why it is worth their time to stay and make a purchase.
High-converting landing pages are clear, concise, and easy to navigate. You need to remove any distractions that can only confuse the visitor when they’re about to convert.
Do not include any unnecessary images or links that will take them away from this very important step in converting a visitor into a customer.
Tip #2— Simplicity Is Key
Remember the old school days where we used to read books on how to solve a problem or do something? Back then, all those manuals were as thick as bricks.
Nowadays, most brands try simplifying their explanation and making it more accessible for users by avoiding technical jargon and long paragraphs of text…and guess what; people love the simplicity.
When it comes to increasing conversion rates, less is more. Your visitors are busy. They prefer to consume quick explanations on what you offer and how it can benefit them instead of reading long paragraphs.
A simple, clear explanation is more likely to be read by your users than a complicated one with lots of words.
Instead of texts, you can create product demo videos or explainer videos and put them on the homepage to provide visitors with a simple, yet rich explanation. This way, they can understand what your brand is all about.
Tip #3— Include Testimonials and Social Proofs
Visitors only convert for a brand that they trust. In this case, you want to use testimonials and social proofs on your landing page or homepage– because of the fact that they’re going to show visitors who may be on the fence about converting just how many people have benefited from doing business with you already.
Testimonials show your repeated customers and allow them to share the positive experiences they get when using your brand. They do all the talking, so it’s less biased and more trustworthy for other visitors.
Meanwhile, social proof is when you use quotes and statistics from other people in the media, industry experts, or even respected publications about how beneficial your brands are. This makes it easier for visitors to convert because they’re going to trust that these sources were credible enough to remark on who you are as a brand.
Tip #4— Show Benefits, Not Features
One of the biggest mistakes many business owners make is bragging too much about their awesome features. In fact, most customers couldn’t care less about them. All they care about is how the brand can make their lives any easier or simply solve their problems.
So, you should try showcasing what your brand does for customers instead of reiterating every single feature you have. When your customers understand how your products or services can help them, they have a solid reason why they should convert into paying customers.
Tip #5— Use a Strong Call-to-Action
No matter what type of conversion rate you want to boost, the most important thing is to make sure that your visitors understand your purpose. Use a strong call-to-action (CTA) so that they know what action you want them to take.
A good CTA usually includes a button or image, but it can also be written in text form with an arrow pointing to the direction where they need to go next.
When it’s possible, try to avoid using generic CTA copy, such as “Buy Now,” “Download,” “Sign Up,” etc. Your visitors have seen them enough.
You need to write a more personal and customized CTA. For instance, if you want to entice visitors to get their special discounts, it’s better to use CTA like “Yes. I want my discount now!” instead of “Get Discount.”
Increasing conversion rates can be tough, but with these simple tricks, you’ll be on the right track. Keep in mind that some of them are more important than others for your brand, so don’t hesitate to focus your attention above all on creating a compelling offer and testing it out before adding other elements into the mix.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).