How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the social media giant, has 2.32 billion — over half of that. There are five more platforms with over a billion users (YouTube, WhatsApp, Facebook Messenger, WeChat, [...]
Running a successful local business requires dedication, passion and hard work. Hard work often means finding new and creative ways to promote your brand. After all, marketing always has been and always will be the key to keeping a business in operation. While there are numerous mediums to explore, video marketing is arguably the most [...]
Today we are going to be setting up your Instagram profile for success by implementing social media SEO strategy and tactics. You will need two things to get started today: Your laptop or phone handy with your Instagram account and internet access. Defining your goals In order to achieve success, we must define the goals [...]
Source: eMarketer eMarketer reports the average amount of time people will spend each day on Facebook this year will remain unchanged from last year at 38-minutes. That number is expected to drop to 37-minutes per day by next year. This is a downgrade from the figures eMarketer released during the third quarter of 2018. “Facebook’s [...]
Over the past ten years at Convince & Convert, we’ve continued to refine our social media strategy. Here’s one of our latest iterations that we use as a jumping-off point for our social media consulting clients. Social Media Strategy in 7 Simple Steps (summary) One of the major theses we employ in our social media [...]
As big brands look for new ways to engage with millennials, they've shifted their advertising strategy towards social media. And the people who best understand how to gain traction on social networks are millennials themselves, so brands are paying very young people shocking amounts of money to market to their peers. And it’s working. — [...]
