The sole purpose of a landing page is to convert your visitors into leads. Therefore, choosing the best landing page is important to ensure you are driving maximum traffic to your site, generating sales and building your business. It is a common misconception that landing pages are difficult to create and maintain. Luckily, this isn’t the case because landing page builders offer you the ability to create beautiful landing pages that aren’t just appealing to your customers, but simple to make and for most of them, you don’t even have to know coding.
Squarespace is, without a doubt, one of the clear market leaders when it comes to page builders in 2020. One of the reasons for this is how quickly it allows users to set up a domain using a wide variety of page templates and the ability for content management systems and e-commerce features to be integrated, depending on the plan you opt for. Speaking of, there is quite a range of plans, including from lowest to highest price, Personal, Business, Basic Commerce and Advanced Commerce. At the higher level plans, users can use custom CSS and scripts, integrate with third-party apps, and select how many contributors you want to use.
Squarespace offers approximately 100 different visual and formatting templates to use at the time of creation. While this may be smaller than some of the other landing page builders allow, there is a modernity to the designs of Squarespace’s pages that offer it a distinct aesthetic edge.
Modern web design is built into every seam of Squarespace. This shows in, for instance, how easily the tool can implement video media in both the background and other formatting elements. Squarespace is also distinct in that it supports and makes accessible parallax scrolling. This is a highly attractive visual effect, where the background remains in place or moves at a different rate to the foreground elements when the user is scrolling through.
What’s more, Squarespace is built to be relatively easy to use. Navigation is simple and it has a more shallow learning curve than some of the other options here. As such, when choosing from the available templates, stock photos, and typography all available on Squarespace, you can quickly get a page launched.
Squarespace does not allow for a lot of custom integrations with things like CSS. In general, it doesn’t allow for a lot of customization once a page is built; period. Once you finalize your choice of template, you can’t change it after. However, it does offer a lot of inbuilt integrations for plugins, apps, and widgets, so users aren’t necessarily limited in what they can do with their landing page.
The tools Wix offer are much the same that SquareSpace offers, with a domain, access to a CMS with multiple templates, in-built hosting, and optional e-commerce features.
Despite being established later than Squarespace, Wix has a significantly larger user base largely due to the pricing. Unlike Squarespace, Wix has a free option. It also has a much more in-depth price planning system including Combo, Unlimited, Pro, VIP, Business Basic, Business Unlimited, Business VIP, and Enterprise price plans.
The features vary quite dramatically between each plan, so we’ll outline the features that come with the basic tool, keeping in mind only plans of Business Basic and above allow for e-commerce features.
While SquareSpace might have the edge on the design quality of their templates, Wix has a lot more to choose from. The design appeal of the templates and themes can vary, and there are quite a few duds amongst the gems. However, it allows users to find a theme and template that’s more unique. All websites built on WIX are also hosted on the WIX server by default, which is optimized to help them load more quickly and operate more reliably.
Like SquareSpace, WIX is designed to be a one-stop-shop for building a landing page. As such, you have access to not only the templates, but stock photography, the ability to incorporate custom fonts on your website and smoother video incorporation than SquareSpace. WIX allows you to upload and use videos directly on the site, while other builders will require you to use a redirect to video hosting platforms like YouTube.
WIX has recently improved its backend design. While originally a little more confusing to new designers, it has gotten a lot better at on-boarding and it uses a very simple drag-and-drop editor. This means users can choose the elements they want, all clearly labeled at the side, and simply drag it onto the page to see how it looks. The options might be a little overwhelming at first, but the email training sequence that starts when you register with WIX can make it remarkably simple.
Like SquareSpace and Wix, Duda is a website builder that allows users to select from a wide range of in-built elements. Users can select templates, images, fonts, and other features in a drag & drop editor. They can also upload and incorporate their own elements, making it a true white label website builder. It is designed to ensure that websites built using the platform are responsive. As a result, you don’t need to worry about putting in more work to make your sites accessible to mobile devices.
When it comes to pricing, Duda, like SquareSpace, has no free option. Instead, it offers three plans, Basic, Team, and Agency. Duda is, at all levels, slightly pricier than SquareSpace, but it also comes with a few features that include the ‘white label’ aspect mentioned above. This allows builders, such as web design professionals, to create websites that can quickly integrate client branding without having to get into the work of customizing every aspect of the website each time.
One of the big benefits that Duda has over the other page builders mentioned is its auto-update features. This means that widgets and apps integrated on the website will auto-update and keep it functional whereas with other builders, you will have to manually update these features.
Duda is designed to allow for much better teamwork. Everyone working on the website can work on separate sections of the site while using a shared dashboard that allows everyone to better communicate recommendations and changes to the website.
Much like WIX, Duda is a drag and drop editor that has all of its elements and options clearly labeled. However, given the sheer number and variety of options, it can take some time to get used to it. It doesn’t quite have the strong onboarding of WIX, but it becomes intuitive after only a small amount of time playing around with the builder.
While the above builders are more general purpose-built, allowing you to create not only landing pages but all kinds of pages, Paperform is a little more purpose-driven. It is designed to be a landing page builder first and foremost and, as a result, all of its features are designed towards helping users build landing pages that are optimized to convert as best as possible. If you’re looking for a page builder specifically to create pages that collect customer information, can automate routine processes like follow-up emails and can collect payments online, Paperform is the builder for you.
Like the others, Paperform uses multiple pricing points; Starter, Pro, and Agency. While there is no Free option, the plan prices make it more affordable than Duda, which can make it more accessible for growing businesses. What’s more, the ecommerce features, such as taking payments through Paypal, Stripe, and other online merchant services, can allow you to accept recurring payments in multiple currencies.
Paperform uses a drag-and-drop page editor, much like the others featured above. Both the themes and the forms are highly customizable so you can truly represent your brand with the ability to add visual media such as photos and videos. Aside from the basic site building tools featured in the other options mentioned above, Paperform also has tools specific to create landing pages and forms such as scoring for leads and conditional logic that can hide or show questions based on respondents’ answers.
Paperform also speeds up the process of form creation by allowing you to select from multiple pre-established question types. As such, you can create a form with ease and speed, or take the time to customize them to fit your specific needs.
The builder has over 1000 integrations and unlike WIX or squarespace, it can incorporate Zapier, an automation tool that can use app integrations to automate your workflow.
If you can’t decide on which landing page builder you should pick, fret not because from the list above, you really can’t go wrong. Consider the functions and tools you’ll need to create your landing page and determine which builder offers the best package for what you’re after. If you want a more customized experienced and unique website, be sure to contact Web Welder. Good luck!
About the author:
Tegan Tedd is a digital marketer and content writer at Paperform. She loves writing about product marketing, technology, and workplace productivity.