Running a successful local business requires dedication, passion and hard work. Hard work often means finding new and creative ways to promote your brand. After all, marketing always has been and always will be the key to keeping a business in operation. While there are numerous mediums to explore, video marketing is arguably the most [...]
Complete CSS Cheat Sheet (updated with new CSS3 tags) NICK SCHÄFERHOFF Editor in Chief Using CSS day-to-day? Whether you’re a super savvy web developer or just someone who wants to learn web development, this CSS cheat sheet should help you out. I originally made it for myself, but eventually wanted to share this on WebsiteSetup. [...]
I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. Some tools out there are foundational -- things like email marketing, [...]
Have you ever purchased something because a well-known person you admire used the product or service? I’m definitely guilty of this — in fact, I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market [...]
Google has recently made updates to its Tag Manager and Tag Manager 360 tool to include Custom-Built Templates. Google’s Tag Manager is a system that allows site owners to store, manage, and deploy all marketing tags in one centralized location. “Tags” are elements added to your website, like snippets of code or tracking pixels, that [...]
We know that businesses struggle to keep their IT in optimal working condition. While some problems take the skilled hand of an expert to fix properly, many other issues are easier to deal with internally, but still, go chronically unaddressed. Here are some of those problems, and tips for how to deal with them. Problem [...]
The Need for Account-Centric Measurement “But how do you know it’s working. Show me a dashboard.” You’ve been there. I’ve been there. Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all want proof that our marketing is having an impact. Here’s [...]
How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the social media giant, has 2.32 billion — over half of that. There are five more platforms with over a billion users (YouTube, WhatsApp, Facebook Messenger, WeChat, [...]
Have you ever searched for restaurants in your area and got annoyed that your own restaurant isn’t showing up. It could be because your restaurant doesn’t have enough citations. If you’re looking to improve your restaurant’s local SEO authority with more and better quality citations, you’ve come to the right place. What Are Restaurant Citations? [...]
Source: eMarketer eMarketer reports the average amount of time people will spend each day on Facebook this year will remain unchanged from last year at 38-minutes. That number is expected to drop to 37-minutes per day by next year. This is a downgrade from the figures eMarketer released during the third quarter of 2018. “Facebook’s [...]
