A well-done blog has the potential to build unique relationships with your customers. A good blog is not only informative but legitimately engaging. It cultivates a culture of trust and familiarity with your user base. This is a brand of customer loyalty that can’t be found anywhere else. However, even the best blog is of no consequence if nobody reads it.
Promoting a blog is just as important as the content on it. Good promotion ensures that your content gets the eyes of leads. Through these blog outreach strategies, your business will build a great reputation. There are basics that you can follow to achieve your goal.
The Basics of Good Blog Promotion
Blog promotion can get complex, but these basics should get you started.
Create Good Content
Before anything else, make sure that the content on your blog is worth promoting. Don’t just pump out SEO-friendly blog posts that bring nothing new to the table. Your content should be informative, engaging, and concise. These three qualities ensure readability. The best content should be relevant to your business’ niche.
For example, a restaurant should feature blog posts about the food they serve. In addition, your blog should be trendy. Make sure to stay up-to-date on the latest news. Integrate these into your content. Doing so communicates to the audience that your business cares about the latest happenings.
Integrate Good SEO
SEO is essential for online growth, that is non-negotiable. Your blog will not reach its intended audience without the use of good SEO. Keywords should be the first thing on your mind. Knowing what words your customers use most is crucial. For example, “pizza” is obvious for a restaurant, but adding toppings is something more specific and less competitive.
These words are the most likely things they will search for. The more niche the keyword, the better. There are several SEO tools on the market you could use, such as Google’s or Ahrefs. In combination with great content, high-quality links (both internal and external), and optimized metadata, you’re on your way to a high-ranking SEO score.
In addition to these, here are a few other qualities that matter for SEO:
- Images and Videos
- Concise and Eye-Catching Headlines
- Relevant Links
- Optimal website design
Start Guest Posting
For new blogs especially, guest posts are a fantastic way to get new leads. Ask around reputable and well-known websites looking for content on their site. If they are willing to look for partners, then make sure your blog is enticing. Once that is done, offer to write content for them with the allowance to advertise your site.
This process does get a bit difficult. Searching for partners and writing content is arduous. However, the rewards are well worth it. Not only are guest posts additional traffic, but you also build important connections with similar businesses. If it’s a success, you have a new business partner in addition to more traffic. It’s a win-win.
Utilize Social Media
Social media sites are the most popular sites on the internet right now, bar none. If social media were to implement blogs, then businesses would move their blogs there. At the moment, however, blogs and modern social media are separate. That doesn’t mean you can’t use social media to boost your blog, of course.
A social media post can only share so much. A great strategy is to have a summary of your blog post on social media, along with a relevant image. Those fascinated can simply follow the link to the full post. The best part about social media boosting is it’s by far the easiest. If you have an established social media page, all you need to do is share the link.
Social media is an essential part of boosting any online presence. People use social media like how shops use display windows in a mall. They go to a mall to see what’s inside, but they’ll only do so if something interesting catches their eye. Your social media page is the window, and your blog is the store, so to speak.
This is often overlooked, but it’s very important. Blogs should have a consistent and reliable schedule. The best way to maximize initial readership is to have people excited about your content in the first place. This goes for both your blog posts and social media posts. They should always be concurrent with each other.
Consistency is valued because it breeds familiarity. If people know that your posts contain a promo on Monday mornings, they’ll refresh your blog every morning. Keeping your existing user base happy is just as important as gaining new leads. A consistent amount of traffic raises your SEO score as well.
While blogging has become a niche in recent years, it’s still a very strong asset for a business. Blogs still offer features and content that are more in-depth than any social media post or newsletter. However, using every avenue at your disposal to boost it won’t hurt. To learn more about boosting your online presence, check out our blog here!