Written by Katie Pierce | Image source: pexels.com
Diving into the world of e-commerce can be quite tricky. There are many different ways to go about it, and you need to know what works best for your business model. It’s important to have good digital marketing strategies in place before jumping head first into selling online. If you’re just starting out with an online store, here are some e-commerce tips that will help you get started on the right foot.
1) Understand What Makes E-Commerce Different.
When most people think of “online shopping,” they simply imagine buying things like books, electronics, furniture, over the internet. But there are actually several differences between traditional stores and their online counterparts.
First off, consumers expect more than just product information; they also want to see photos and reviews of each item so they can make educated decisions. They also expect to be able to try on products by ordering directly through retailers and without having to pay shipping fees.
2) Start Small.
If you’re just starting out as an entrepreneur, don’t try to sell everything at once. Instead, start off by offering one or two products that people will actually want to buy from you. This way, if they like what they see, then maybe they’ll come back later when you’ve got more inventory available. You might even consider creating a landing page where potential customers can sign up for updates regarding new product releases so that you don’t overwhelm them with too much information at once.
3) Optimize Your Website.
In brick-and-mortar stores, shoppers typically browse shelves until they find something interesting enough to buy. Online shoppers tend to click around from category to category, reading descriptions and clicking links to learn more about each one. Therefore, your website should have clear navigation and easy access to all relevant content. Here are some ways to improve the usability of your e-commerce site:
- Use a mobile-friendly theme: Mobile users spend twice as much per visit than desktop users do, so it makes sense to design your site with them in mind. A responsive web design allows visitors on any device to view your product pages easily. You don’t need to sacrifice aesthetics by going this route; many themes offer both standard and mobile versions.
- Employ SEO practices: Search engines like Google use algorithms to determine which websites appear at the top of search results. If you want people searching for products related to yours to see your store instead of competitors’, make sure your site has an optimized title tag, meta description tags, and URL structure. Also, consider using keywords throughout your text and images.
4) Use Social Media Wisely.
Social media sites such as Facebook and Twitter allow businesses to connect directly with consumers. However, you need to understand the tone of different social media platforms and how each platform interacts differently with other networks. For example, on a site like LinkedIn, your connections can see that you are active in your industry or business. On Twitter, however, it is more about having fun and engaging with others by showing personality through retweets and likes. So, test various formats until you discover what gets results.
When it comes to social media, you can also explore different influencer marketing strategies. Influencers are individuals whose opinions matter most to their target audience. They tend to influence others based on their personal experiences and knowledge. By partnering with these influentials, you can gain exposure to a wider range of audiences.
5) Connect with email marketing
Email marketing has become increasingly effective over recent years. It allows you to reach out to current and prospective clients without having to pay for expensive advertising campaigns. When done correctly, emails can generate leads, increase sales, and improve brand awareness. The key is knowing exactly what type of message resonates best with your customer base. In order to create successful emails, you must follow these basic rules:
- Keep it short: People hate reading long emails, so don’t send generic messages. Keep yours under 200 words unless you’re sending newsletters.
- Include links: Links within your email encourage readers to click on them. Make sure that any links in your email lead to websites that have high conversion rates.
- Use call to action buttons: These buttons prompt recipients to act right away. Buttons can direct viewers to contact forms, purchase options, or subscription boxes.
- Don’t forget to add value: Just because you’re asking for money doesn’t mean people won’t respond positively if they feel like they get more from your request. Include useful information that helps customers solve problems or learn new things.
- Make sure you don’t spam: Spamming sends unsolicited bulk emails to potential buyers. Doing so violates anti-spam laws and could result in legal consequences.
To make this easier for you, you can also try out a desktop email platform. Desktop applications let you manage multiple accounts at once, allowing you to easily switch between contacts and keep track of all important details.